Welcome to the Stories Matter series, by Traveling Storytellers.
This is an endeavor we've been working toward for a while now. It all started when we really dove deep into our mission statement and brand, and thought, "What does it really mean to tell a story, and more importantly, why does it matter?" In marketing, it can be very easy to fall into a pattern of the same things over and over, and not be challenged creatively and strategically each time. We work hard to reject this notion of a one-size-fits-all process for our clients, even if they can be so similar in their nature. We've come to realize that the stories behind brands and the people that make them has so much impact on their product and/or service, and it shows in many ways.
So we set out to create some original content to prove our thesis, and couldn't think of a better way than to shine a light on people in our city of Greenville, SC, who have great stories to tell. and we're going to tell them well.
This series has two main objectives:
To remind us all that every story is worth telling.
To share the stories of people in Greenville who are doing things worth talking about.
We hope you enjoy these, and we hope we can continue the conversation that stories matter.
"everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story."
Do you have a story that needs to be told? email firstname.lastname@example.org with the subject line "Stories Matter".